My career has been closely linked to the development of Bär Cargolift, a leading manufacturer of hydraulic tail lifts used for the efficient loading and unloading of commercial vehicles.

As the company’s first sales representative, I helped build its sales organisation from the ground up and supported its development over several decades.

I established sales structures in Germany and developed key European markets, including France, Austria, Switzerland, Benelux and Scandinavia. 

My work brought me into close contact with OEMs, serial & small bodybuilders, fleet operators and professional users.

My focus has always been at the intersection of market, customer and manufacturer: understanding customer requirements, identifying market potential and translating these insights into viable sales, product and pricing strategies. 

Together with local country representatives, I was actively involved in identifying, developing and qualifying service partners in key European markets, building the service structures needed to support customers and long-term market development.

Today, I bring this experience independently to investors, owners and management teams.

Core Services:

Commercial Due Diligence

Market Entry & Market Development

Strategy & Sales

Dealer & Customer Development

Pricing & Positioning

Interim Sales Management

Operational Sales Execution

After-Sales & Service Strategy

Service Network Development